Putting Marketing on Steroids

As economic recovery seems like an increasingly realistic prospect, business leaders are now talking about how to grasp opportunity and meet the imminent new competitive landscape.

According to Harvard Business Review blogger, Dick Patton, the answer might be performance enhancers found in supplementing the traditional 4Ps of the marketing mix. Patton suggests four key areas:

• Responsibility marketing
• Organizational leadership
• Insights about customers
• Digital marketing

Check out the full article here.

Advertisement